Bad Ad Blab, on Ab Flab Sag – Gag
“They’re baaack!” Those fat-phobic, flab-fanatic folks at Sensa are at it again, with their new, weight loss ads. Apparently, Dr. Hirsch (Sensa’s “flab-mad scientist”) either didn’t read my post, entitled: “Sensa You’re Densa, Show Some Mensa,” or care. Perhaps they were slightly offended. I don’t know why?! I simply made a few, gentle suggestions for improving their asinine ads. Maybe they’re just thin-skinned, when it comes to fat folds.
I honestly didn’t think that they could “improve” upon, the gross-out factor of their previous ads. How wrong I was. I discovered their new ads, yesterday. I’d just eaten dinner (wish that I’d waited), and went online to check my e-mail. Fortunately, I hadn’t seen their old ads for a while, and was unprepared for the visual assault of their latest campaign. Once more, in glaring garish color – were expanding and contracting stomachs, necks, and my absolute fav: a sexy, swinging saggy slab of underarm fat. WHOO HOO!!! Subtle and sweet. Guess you made your pudgy point, with that one Dr. Hirsch. Although it’s clear to me (and anyone else who isn’t brain dead), that no amount of dieting will get rid of that “tissue issue.” We’re talkin’ major lipo, baby.
If one wants to motivate people to lose weight, I don’t think that offending them first, is a wise idea. Especially, if you want their moolah. Wouldn’t it make more sense, Sensa – to show before and after pics – without the breezy blubber? Call me critical, but I don’t understand their fixation on grody graphics. Maybe their advertising department has a thing for flings of fluctuating fat. I also feel sorry for anyone foolish enough to believe, that a dietary aid can diminish their disgusting gut; without the hard work that it takes, to achieve a hard body.
If they’d only hired me, none of this would’ve happened. As their media consultant, I’d have ixnayed the obnoxious ads and started from scratch. By the time that I’d finished with my repairs, no one would be frowning. In fact, they’d be laughing so hard that they’d pee in their pants. My funny ads would feature quirky quotes on weight loss. And they’d concentrate on images that enhance, not degrade people. But would they sell Sensa? Probably not, but they’d be so entertaining that I’d win a Clio for creative copywriting. And Dr. Hirsch might even reward me, with an expensive and rich in calories dinner. We could schmooze over steak, lobster, and garlic butter with sour cream mash potatoes. We’d finish off our feast with some chocolate mousse, and then waddle off into the Splendad Sensa sunset – to plan our fatastic, future campaigns.
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